AAIND

Background
The American Association of Independent News Distributors is a non-profit professional organization comprised of newspaper and magazine distributors and members of the publishing industry. The association was formed in 1973 and has grown to include members from 33 states and three countries. However, the changing landscape for print publications has made business conditions difficult for the AAIND members and the association itself. In order to combat the problems facing the industry and for the organization to survive, the board of directors realized it must reinvent itself or face declining membership and eventually become irrelevant in the publishing industry.

Solution
The first thing we realized was that AAIND was not capitalizing on the power of the internet. They had a website but it was template driven and supplied by an outside company that charged an astronomical fee basically for the use of the template and hosting. The organization was surprised to find out that they didn’t actually own the website and if they canceled their account they would have nothing. Realizing that it was more cost effective to have a custom made site that the organization would actually own, AAIND turned to EZ Marketing Group to create their new website.

Result
It wasn’t long before the board of directors of the organization realized the synergies between AAIND and EZ Marketing Group. EZ Marketing has since taken over complete management of AAIND. Services provided include website content management, promotional email campaigns, print newsletter design, editing, production, conference and meeting planning, and all accounting and administrative functions. AAIND is now forming new partnerships with publishers and professional organizations and are poised to see a significant increase in membership for 2007.

Launch Site

Next Case Study